Features
Not just data - real insights, interactive analytics dashboards, actionable recommendations and automated execution. We take into account traffic source type and target country, including mentality and behavioral specifics. 600+ metrics and ML models turn raw numbers into decisions, and decisions into actions.
payback forecast
for CRM automation
next best action
auto investigation
scoring & strategies
and reconciliation
auto A/B hypotheses
keyword & SERP
AI-Driven 360° Analytics
From traffic evaluation and payback forecasting to fraud & abuse protection; from atomic segmentation, VIP detection, churn prediction, personalization and next best action to automated retention; from income report reconciliation with P&L decomposition to full financial control - and much more.
VIP Hub
Standalone CRM for VIP and key-account managers; also integrates with iGaming Pulse. Personal cabinet, atomic custom datamarts, player card, and client communication. Alerting to Slack/Telegram on large VIP wins, withdrawal requests, or failed deposits. Data refresh every 30 minutes or manual at any time. Pool overview with custom time range: to-do list and recommendations with next-action strategy per VIP or VIP segment. Roles: admin, head, manager. Head compares manager KPIs and sees all VIPs; manager sees only their pool. VIP pool: automated (group id or tags) or manual (user id, CSV, XLSX, Google Sheet). Contact data (email, phone) are not shown to the manager; identification by user id only. VIP player card has Email, SMS, and Call buttons; the system sends the message or places the call, data stay hidden.
Retention 360
Webhook-driven automation: assigned attributes trigger campaigns for a player or segment (email, SMS, or AI call). Touch time configurable; individual offer (game type, bonus) from player or segment patterns via pre-set bonus catalog (bonus DSL or bonus API). Bonus mapping and Customer.io integration are required. Goal: automated retention touches with the right offer at the right time.
Finance 360
Full P&L and analytics for finance and accounting. Connects to Xero, QuickBooks, and Google Drive; reconciliation by game provider, PSP, and more. Additional datamarts: actual marketing spend, total CAC, and revenue before personnel, office, software, and other OpEx. Goal: one place for financial control, reconciliation, and reporting.
CJM 360
End-to-end user journey tracking, documentation, and analysis. Data from MS Clarity (session replay, heatmaps, behavior), Google Analytics (events, conversions, segments), and Customer.io (campaign touches, engagement) unified in one view: sessions, steps, funnels, drop-offs. A/B testing and automated hypothesis generation. Goal: find the best UI and flow for your brand and maximize conversion.
Web 360
SEO and search analytics: keywords, queries, visibility, rankings. Data from Ahrefs, SEMrush, and SimilarWeb (and optionally GSC) for dashboards and keyword scoring. Track how your brand is found and perceived; traffic intel and keyword-to-LTV. Goal: improve discovery and conversion from search.
How it works
Your brand has no direct connection to external services. Data flows from your DB or DWH into an isolated processing environment on request - temporary storage only, never sent outside your infrastructure. Integrated services connect through pre-connected MCP Servers. You only add connection keys (stored on your side). You work through the hosted iGaming Pulse UI.
Brand data
Replica / DB / DWH
Integrated services
Customer.io, Live Chat,
Affilka, Google Analytics and other.
Isolated environment
AI-powered
processing engine
Pre-connected
MCP Servers
iGaming Pulse
Runs on your localhost.
Interface with user roles.
Unified analytics incl.
dashboards + insights.
Reports, actions + alerts.
Technical implementation: ML processing with 600+ metrics across 20+ pre-built views. Temporary processing storage only - no permanent storage or external data transmission. Connection keys remain on the operator's device. Runs locally with multi-level role-based access control (RBAC) and granular permissions.
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