About us
iGaming Pulse
Operational Logic Over Abstract Analytics
iGaming Pulse is built on hands-on expertise in managing iGaming business and operator P&L logic.
Technology is a tool, not an end in itself: ML & AI amplify management decisions - they don't replace them.
Data Control and Security
Player data remains under the operator's full control.
- Deployment in your infrastructure
- Isolated processing
- No transmission to third parties
- Transparent architecture without hidden integrations
This is a matter of principle, given regulatory requirements and vendor-lock risks.
A System Built for Market Dynamics
iGaming is a highly volatile market:
- margin changes by GEO;
- fluctuations in traffic cost and quality;
- regulatory constraints;
- rapid shifts in player behavior.
Analytics only has value when it's synchronized with the actual operational speed of the business. iGaming Pulse is designed as a system capable of adapting to changes without losing control or accuracy.
Practice as the Source of Product Architecture
Every metric, model, and scenario in iGaming Pulse is tied to a specific management action:
- reallocating marketing budget;
- adjusting bonus policy;
- optimizing segmentation and retention;
- controlling margin by channels and brands.
There are no vanity metrics in the system. Every insight must convert into an operational decision.
AI-Engine with Industry Specialization
AI-Engine is built on atomic player segmentation and iGaming-specific patterns:
- behavioral models by lifecycle stages;
- regional and cultural differences;
- traffic payback economic parameters;
- risk profiles and activity dynamics.
The system contains 600+ metrics and 30+ specialized AI agents. They operate at the level of individual players, segments or cohorts.
iGaming Pulse covers key management areas: from traffic quality assessment, churn prediction, retention strategies, LTV forecasting, and SWOT analysis - to unit-economics, financial analytics, and monetization. The product doesn't expand for the sake of functionality. It covers the areas that directly impact business sustainability and EBITDA growth.