Pipeline

Analytics, segmentation, decomposition, forecasts, insights, views, reports and alerts. Powered by AI-Engine with domain expertise.

Traffic quality scoring and payback forecast by source. Campaign ROI, GEO and partner performance.

Lifecycle stages, RFM and VPS segmentation, bonus efficiency. CRM-ready; compare cohorts and retention by segment.

Churn risk and next best action at player and segment level. LTV forecast and forward-looking recommendations.

Bonus abuse and multi-accounting detection, automated investigation, risk scoring, velocity and chargeback alerts.

High-value player detection with ML scoring and value concentration. Segment VIPs by behaviour; use in dashboards and reports.

Revenue and P&L decomposition, ISR and reconciliation. RevShare and partner commission; profitability by brand and channel.

Views with filters, segments and time ranges. Traffic, players, finance and risk in one place; drill-down and anomaly alerts.

Webhook automation: assigned attributes trigger campaigns (email, SMS, AI call) per player or segment. Configurable touch time; individual offer from bonus catalogue (DSL or API). Customer.io and bonus mapping required. Goal: the right offer at the right time.

End-to-end user journey tracking and analysis. MS Clarity, GA and Customer.io supply sessions, steps, funnels and drop-off points. A/B testing and automated hypothesis testing. Goal: best UI and flow for conversion.

SEO and search analytics: keywords, visibility, rankings. Ahrefs, SEMrush, SimilarWeb (and GSC) into dashboards and keyword scoring. Traffic intel and keyword-to-LTV. Goal: discovery and conversion from search.

Full P&L and analytics for finance and accounting. Xero, QuickBooks, Google Drive; document loading and reconciliation by provider and PSP. Data marts: marketing spend, CAC, revenue before OpEx. Goal: one place for financial control and reporting.